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Big Buck Research & Analytics brings over 30 years’ experience to clients seeking to identify lucrative opportunities, solve business problems, or answer lingering questions.
We have worked on over 250 research studies and consulted with business owners and organization leaders across all 50 states - including Fortune 10 companies - each with different challenges, but all in search of results-driven solutions.
Unlike consultants that provide little more than topline results peppered with jargon, the talent behind Big Buck Research is committed to a well-designed, scientific approach balanced by interpretable results leading to actionable solutions.
We aren’t afraid to roll up our sleeves and do some heavy lifting; although our analyses are thorough and robust, we pride ourselves on providing practical recommendations smaller and mid-sized clients can afford, grasp, and use.
Our business model is distinct because our comprehensive solutions benefit from two fields under one roof: survey research and database analytics. Whereas surveys inquire about attitudes, opinions, reasons, and perceptions, database analytics shed light on what consumers, donors, and employees actually do, how they spend, and when.
There are lots of market research agencies, a few advanced analytics powerhouses, but only one research and analytics firm that synergizes both for smaller-scale businesses and non-profit organizations seeking affordable, practical results.
Make The Most Out Of Your Customer Base
Who are my most profitable customers, how do I keep them, and where do I find more?
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Make The Most Out Of Your Customer Base
Customer Profiling Analysis provides a deeper understanding of who your customers are and who they aren’t. We’ll help you find prospects who are otherwise similar to your most profitable current customers.
Estimates of the lifetime value of your customers allows you to place a value on smarter targeting efforts.
Migration Opportunity Analysis clusters customers into profitability tiers. We then identify the levers that can be pulled in order to push lower-tier customers upward using Migration Opportunity Analysis. We tie the financial impact of doing so to our recommendations so you can place a value on development and engagement initiatives.
We also flag customers most likely to respond to upward mobility so you can prioritize accordingly.
Using Survival Analysis, we identify the type of customer most likely to leave you for the competition, and more importantly, when. We use customer characteristics associated with attrition likelihood to recommend ways to prevent further customer churn based on how these characteristics differ from loyal customers.
Big Buck flags high-risk customers so you can execute targeted retention strategies proactively. And we estimate the true cost of customer loss over time so you can place a value on retention efforts.
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Get StartedLearn Perceptions & How You're Meeting Expectations
How do consumers perceive my business compared to my competitors and how are my competitors’ customers different from mine?
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Learn Perceptions & How You're Meeting Expectations
Market Segmentation Analysis divides your market into groups of consumers who differ from one another based on sensitivities, needs, preferences, demographics, socioeconomic factors, and/or lifestyle characteristics.
The analysis is derived from your current customer base with a list of high-likelihood prospects in your area. This analysis is suitable for both organizations scouting new territories and for those already established in a given location.
Developing a successful branding strategy requires knowledge of your own brand image, brand awareness, and perception, as well as that of your competitor's.
A Corporate Reputation Index provides an understanding of what drives your reputation (as well as your competitor's) and how to measure and manage it going forward.
In an effort to harness competitive advantages and manage perceptual weaknesses, Gap Mapping Analysis identifies the gaps between what is important to serviceable prospects and how well you and each of your competitors are performing on each attribute.
The analysis identifies competitive advantages, as well as recommends areas you should seek to improve or further develop to enhance your bottom line.
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Get StartedMaximize Your Marketing Returns
How much return do I get from my marketing efforts and how can I make the most of my marketing dollars?
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Maximize Your Marketing Returns
New Customer Profiling Analysis provides a comprehensive description of your customers at the time they became customers so you can more efficiently and effectively target the types of prospects most likely to respond to your marketing efforts. We’ll even help you find them!
We test ads, messages, creative, offers, price-points, and tactics to scientifically compare your marketing options.
We help you measure response rates (such as on direct mail) and calculate return-on-investment so you can see the incremental profit increase associated with smarter marketing.
In addition to the effect on sales, we measure the effects of your marketing efforts on brand awareness and brand image.
We use Price-Point Optimization to pinpoint the fine line between what customers perceive as so expensive they won’t buy your product and what customers think is so cheap they question the quality of your product.
We identify the point at which greater margins offset the opportunity cost of having fewer customers for clients who prefer a quality over quantity product strategy, and vice versa.
Sales Channel Attribution assesses media outlets, in combination with offers and tactics, to determine the "hot-path" most likely to result in the greatest response rate so you can allocate marketing dollars towards the right outlets at the right times.
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Get StartedGet More From Your Employment Pool
Which of my employees are most profitable? What characteristics do they possess that I can look for when hiring new employees?
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Get More From Your Employment Pool
We’ll work with you to define top-tier employees. Based on their characteristics, we’ll employ cluster analysis to recommend enhancements to your recruitment strategy and hiring practices to ensure smarter onboarding in a way that improves profitability.
We harness Path Analysis to recommend strategies for developing mid-tier employees into high-profitability employees, and estimate the financial lift associated with this migration.
We’ll perform a Survival Analysis to identify which types of employees are most likely leave, and more importantly, when.
We’ll highlight the cost associated with reducing employee turnover so you can prioritize internal initiatives based on how much employee retention means to your bottom line.
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Get StartedBig Buck brings 30 years’ experience to their clients with the focus of helping them make better decisions and identifying significant opportunities.
Whether you want to learn more about your competitors, your customers, your prospects, or your employees, our holistic approach will ensure that your objectives are met with scientifically sound methods customized to suit your needs.
Or call to discuss your potential - 734.678.3491
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